A different interpretation, it's deliveries that are limited, not sales.
'E-commerce delivery' has the same hours
Online sales of booze are allowed – but with e-commerce bundled in with bricks-and-mortar sales, the same limitation on hours apply. That means your booze delivery will have to be between 09:00 and 17:00 Monday to Thursday, or not at all.
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So fucking stupid. You’d think they are trying to create long queues and crowds at bottle store with the restricted hours and these daft rules for e-commerce.