Coca-Cola, Hershey's, Starbucks: More Major Advertisers Are Now Boycotting Facebook

[biometrics]

Some of America's biggest brands — Coca-Cola, The Hershey Company and the Levi Strauss & Co. — "are among the latest in pledging to halt advertising on Facebook as part of a growing boycott," reports USA Today:

Despite Facebook CEO Mark Zuckerberg outlining several steps the social network will take to combat hate speech ahead of the 2020 presidential election Friday, the companies joined Unilever, Honda, Verizon and others in the protest... Jen Sey, chief marketing officer of Levi's, said in a statement late Friday the company was pausing all paid Facebook and Instagram advertising globally at least through the end of July across all of its brands. "When we re-engage will depend on Facebook's response," Sey said. The ad boycott on Facebook focuses on advertising for the month of July and also includes Eddie Bauer and Ben & Jerry's... Patagonia, REI, Mozilla and Upwork in addition to about 100 smaller companies also have said they are committed.

Nearly all of the social media company's revenue comes from advertising on Facebook and Instagram. Shares of Facebook dropped more than 8% on Friday.
Business Insider notes that the 8% drop in Facebook's stock price meant that Mark Zuckerberg's fortune dropped $7.21 billion in a single day.

And then Sunday Starbucks announced they were also taking action, suspending advertising on all social media because "we believe both business leaders and policy makers need to come together to affect real change."

UPDATE: It's also now being reported that even Pepsi is joining the boycott.

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[GreGorGy]

Facebook yanked one of my adverts because it depicted people smoking hubbly and they said I was advertising tobacco, smoking and tobacco-related products.

I wonder if they are interested in my adverts now...

 

[[)roi(]]

The modern day Nazi equivalent of book burning.
The world has gone mad.

 

[Dave]

Well done to them, Facebook aren't going to listen to anyone else as much as those who can hurt them in the pocket. Facebook need to get a grip on the hate and fake news that it's allowing.

 

[jasong]

Well done to them, Facebook aren't going to listen to anyone else as much as those who can hurt them in the pocket. Facebook need to get a grip on the hate and fake news that it's allowing.

We all know Zuckerberg's routine by now. Talk about how they need to do better and in the past they've made some regretful situations, then not do a thing to improve their content moderation. Twitter and Twitch stood up to Trump, Facebook needs to do the same.

 

[EmJay]

We all know Zuckerberg's routine by now. Talk about how they need to do better and in the past they've made some regretful situations, then not do a thing to improve their content moderation. Twitter and Twitch stood up to Trump, Facebook needs to do the same.

What happened to private companies governing their platforms as they wish?

Oh, yes. This is cerebus we are talking about. He cannot hold a consistent thought unless if it conflicts with his world view.

 

[jasong]

What happened to private companies governing their platforms as they wish?

Oh, yes. This is cerebus we are talking about. He cannot hold a consistent thought unless if it conflicts with his world view.

They are free to govern their platforms as they wish just as advertisers are free to revoke their ads if they feel it negatively impacts their brand


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[EmJay]

They are free to govern their platforms as they wish. Just as advertisers are free to revoke their ads if they feel it negatively impacts their brand.

In others words, this argument was in bad faith because cancel culture comes for people it does not agree with.

 

[jasong]

In others words, this argument was in bad faith because cancel culture comes for people it does not agree with.

You mean in your words?


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[chrisc]

Why would Coca-Cola want to advertise anyway?